info@eastrealty.co.nz

Property Sale Services

Full Service

We are a Full Service real estate company, members of the REINZ and a Trusted Partner of Tenancy.co.nz. Our comprehensive approach ensures all your real estate needs are met seamlessly. From buying, selling, renting to investing, our expert team provides personalised guidance every step of the way. With a focus on integrity and professionalism, we deliver results that exceed expectations.

Premium Marketing

We redefine the standards of real estate marketing. In a landscape where premium marketing often comes at a cost to vendors, we break the mold. We provide a Premium Free* Marketing package when selling your home or property. Unlike traditional models, we believe that exceptional marketing shouldn't be a luxury, but a fundamental aspect of every property listing. We're so confident in the power of our marketing approach that we're willing to invest in it ourselves. At East Realty, we don't just talk the talk; we walk the walk. By putting our money where our mouths are, we demonstrate our dedication to maximising the exposure and success of every property listing.

Your Choice, Your Way

Whether you prefer a traditional Priced Clarity meets simplicity with the Priced method. Set a fixed price for your property, providing potential buyers with a clear understanding of your property's value and facilitating straightforward transactions. method of sale, Price By Negotiation Flexibility meets convenience with the "By Negotiation" method. This approach allows for private negotiations between buyers and sellers, offering the freedom to discuss terms and reach a mutually beneficial agreement. , the surety of an Auction Embrace the excitement of competitive bidding in an open and transparent environment. With set auction dates, buyers have the opportunity to bid on your property, ensuring a fair market price is achieved. , the formality of a Tender Experience a confidential and structured sale process with the Tender method. Interested parties submit confidential offers by a specified deadline, providing you with the opportunity to assess multiple offers and choose the most favourable one. , or the urgency of a Deadline Sale Create urgency and drive interest with a Deadline Sale. By setting a deadline for offers, you encourage motivated buyers to act swiftly, leading to a timely sale at a competitive price., the choice is yours! As the owner, your satisfaction is paramount, and we're committed to tailoring our sales method to align with your desires. So, rest assured, when you engage with East Realty, you have the freedom to select the sales method that best suits your needs and circumstances

Winning Results

With years of experience at the forefront of the real estate industry, our team consistently applies expert knowledge and innovative strategies to achieve winning results. Through meticulous planning, relentless dedication, and a commitment to excellence, at East Realty we strive to not only meet but surpass expectations.

Project Management Services

Unlocking your property's market potential can be overwhelming. At East Realty, we understand the complexities involved in this process. That's why we offer comprehensive project management services to streamline the journey for you. With our strong connections across all trade services, our suppliers will prioritise your project needs in a timely manner within your budget, to keep everything on track for a successful completion prior to the photography.

Customer Service

At East Realty, customer service isn't just a function — it's a commitment to excellence. We provide personalised solutions tailored to your unique needs, from start to finish. Our dedicated team listens attentively, ensuring we understand your challenges and objectives. We offer ongoing support, always striving to exceed your expectations. With us, you're not just a customer, but a valued partner in success.

Our Process

1

Our First Meeting

We’ll meet you first and get to know you better because it’s our mission to learn more about your real estate goals and dreams. Tell us all the reasons you love living in your home and all you know about the property. We’ll explore inside and out and walk the boundary and then arrange a time to come back and present you with the Current Market Appraisal (CMA).

2

CMA is Prepared

Our in-depth research and preparation results in the compilation of a CMA for your property. Based on what your property offers, recent comparable sales in the area and current competition, the CMA will contain lots of information and data identifying your target market and will include a bespoke marketing proposal.

3

CMA is Presented

At our second meeting we will go through each component step by step of the CMA and marketing proposal. This is the time to get your questions answered and to discuss anything arising out of the documents we’ve presented.

4

Listing & AML Are Signed

The listing agreement is prepared and we conduct Anti Money Laundering (AML) verification of each legal owner. Since January 2019 real estate agents in New Zealand are required to comply with anti-money laundering and counter terrorist finance obligations. To make the process easy, we engage a third party company as our agent to carry out checks and complete customer due diligence (CDD) on our behalf.

front view home east

5

Legal Documents Prepared

We order the Property File from the local council, as well as the property title and any interests on the title. We will comprehensively read through to understand these documents thoroughly and then prepare a draft Sale and Purchase Agreement to submit to your solicitor for their approval.

6

Ready for Market

Our comprehensive customer service team prioritises getting your home ready for the market. Together we design a plan along with our trusted contractors and can project manage some or all of the elements needed. Each member of our team will provide you with written quotes so that there are no surprises. No job is too big or too small!

7

Opting to Home Stage

Some properties may benefit from home-staging and this is a service we can assist you with. Staging can make your house look and feel like a show home. The process can involve some or all of the following: minimalising, rearranging furniture, adding decorative elements and depersonalising a home. Staging will maximise visual appeal making it easier for prospective buyers to envision themselves living there. If staging is desired we’ll help you find the stager that’s right for you. We work with a broad range of stagers to fit all budgets from partial to full staging.

home staging east

8

Photography & Copy

Reaching and attracting enquiry locally, nationally, and internationally pivots on your online presence. Over 95% of your buyers will start their search online, so selling your home using professional photography is key. We employ Open2View for the best photography and video* to make sure your home is perfectly captured! The company uses professional equipment at the optimal time of the day for your property and our direction to the photographer to take into consideration views, tides and the sun gets stunning results. The golden hour* of late afternoon showing exterior and interior views emphasises intense, rich colours and dramatic shades of light, resulting in emotive, impactful photos. Our professional copy writer prepares the marketing script highlighting the features of your property and surrounding area.

*Optional extra.

9

Your Approval

Once all the marketing has been prepared, we run all images and content past you for your approval.

10

Launch

Now that you are completely happy we make the property live across the internet and the signboard is erected in a high profile position.

11

Social

We promote your property across social media sites and continuously upskill and fine tune to keep abreast of the ever changing algorithms of the different social media platforms. We pride ourselves on employing the best technical specialists in social media marketing.

12

Print

We prepare comprehensive high quality colour brochures to provide buyers with in depth information about the property. It is not acceptable for your real estate agent to just print off and hand out a 1-page A4 paper flyer. You deserve more and the buyers expect as much information as possible to refer to when they leave the property and go away to think about your home. A substantial bespoke brochure will lie on a desk or coffee table long after a sheet of paper has been binned.

13

Open Homes & Private Viewings

Most buyers like to look at a home without any pressure. A buyer will start the process by going to the open home first, then follow up with a private inspection with us. We call this the “two step” buyer. Open homes are a fabulous way to create competition as busy open homes engender a Fear Of Missing Out (FOMO) state which can lead to multiple offers being generated. We provide emailed and texted E-brochures and information packs to all interested buyers immediately at the open home or viewing inspection.

property open

14

Active Phone Calling

We are proficient and primed to always follow up on enquiries immediately. Our Trademe and Realestate.co.nz email enquiries are replied to automatically, 24 hours a day, with the property documents delivered straight to the buyer’s inbox. Studies show that the wider the time lag from moment of enquiry or lead to ensuing follow up, the less likely a positive result or successful connection can be expected with the caller. In the age of smart phones and instant responses, our call backs are actioned as close to the enquiry as humanly possible.

15

Present Offers

We will meet with you to review your offer or offers together. Once the details are thoroughly digested and understood, you will have three options: accept the offer; decline the offer; or countersign the offer. We can negotiate on your behalf back and forth as many times as needed until you reach an agreement or one or other party chooses to walk away.

16

Under Contract

Once an offer is accepted by both parties, fully signed by all and finally dated by us, you are officially “under contract”. Congratulations – you are on the home straight!

17

Satisfaction Of Conditions

If your contract is unconditional (i.e. sold in an auction or as an accepted cash offer) then we skip this step. Each condition will have a time limit by which they need to be met. We work closely with both parties to assist getting each condition satisfied in a timely manner. Once all conditions are satisfactorily met the contract is declared unconditional.

18

Sold & Deposit Paid

Congratulations – this is champagne time! The sold sticker goes up on the sign and we collect the agreed deposit off the buyer. This deposit is held in Trust for 10 working days – standard New Zealand law. Our selling fee is deducted from the deposit and the balance is paid into your solicitor’s trust account.

property now sold

19

Final Inspection

In the final week leading up to settlement day, we accompany the purchaser to carry out a final inspection – a pre-settlement inspection. This is done to check that the property is as it was when the agreement was signed and to ensure everything is in working order and undamaged.

Settlement Day

This is the day that the purchaser pays the balance of the purchase price. Once the transfer of funds is verified, your solicitor gives us the authority to release all keys to the new owners.

East Realty is grateful to have been on this exciting voyage to your SOLD destination.

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